Facebook timeline for brands - what does it mean for social media marketers?
The time has come, my sweets, whether you’re ready or not. Today, Facebook is switching all brand pages over to the timeline format.
So, what does this mean for brands and more importantly, the community managers and marketers that oversee the pages? A lot. You can read about all the different changes and tips and tricks for updating with the following links:
I think one of the most prominent changes is the ability for Facebook users to send private messages to brands that they can then answer directly. This provides an outlet for consumers to raise an issue directly to the brand and receive one-on-one response without interaction or prying from other Facebook fans.
For a visual of all the changes, here is a great screenshot from All Facebook:
To check out some pages that have (successfully) made the switch see:
Did you already switch over the pages you manage or were you waiting for Facebook to force your hand?